On W Cloudrift

On, the Swiss performance running shoe and sportswear brand, has made significant strides in sportswear since its founding in 2010. Co-founded by former Swiss Ironman champion Olivier Bernhard and his partners, On stands out with its innovative CloudTec® cushioning technology. This patented system is designed to provide runners with superior impact comfort and a stable rebound that is encased in their signature "clouds". The company's product range is diverse and includes specialist running shoes such as Cloudnova, Cloud X and Cloudmonster, as well as sportswear and accessories for a variety of outdoor activities.